IT TAKES A VILLAGE
IT TAKES A VILLAGE
Why Village by Boa was the Perfect Backdrop for Empty Set's Summer:
As the Creative Director of Empty Set, I'm always on the lookout for spaces that not only reflect our brand's values and aesthetic but also inspire us to push the boundaries of creativity. When it came time to plan our summer brand shoot, I knew we needed a location that would not only provide a stunning backdrop but also resonate with our brand's DNA. That's why we chose Village by Boa – a hidden gem in the heart of Porto that exceeded our expectations in every way.
At Empty Set, we're guided by a passion for simplicity, comfort, and quality. We believe that these values are the foundation of a life well-lived, and we're always on the lookout for like-minded partners who share our vision. Village by Boa, with its rich history, natural beauty, and stories etched into its walls, felt like a home away from home. From the moment we stepped inside, we knew we had found a kindred.
What truly sets Village by Boa apart, however, is its people. The team's warm hospitality, attention to detail, and genuine enthusiasm for creating unforgettable experiences made us feel like part of the family. As we worked together to bring our brand shoot to life, we discovered that Village by Boa is more than just a beautiful space – it's a community that welcomes you with open arms and makes you feel at home.
The Aesthetic Alignment:
The aesthetic alignment between Empty Set and Village by Boa was immediately evident. Village by Boa’s Japandi-inspired design, with its focus on natural materials, clean lines, and a neutral color palette, perfectly mirrors Empty set’s minimalist and modern aesthetic. The serene atmosphere and meticulous attention to detail not only reflect our commitment to quality and simplicity but also embody our belief that true beauty emerges from subtlety. This perfect synergy allowed us to seamlessly integrate our brand’s visual identity into the thoughtfully curated spaces, resulting in a shoot that felt organic, authentic, cohesive, and a true embodiment of our brand’s essence.
The Brand Values:
Beyond aesthetics, Village by Boa’s values of comfort, sustainability, and community deeply resonate with Empty Set’s mission. Our brand is founded on the principles of simplicity, quality, and a commitment to making a positive impact—not only in our relationships with customers but also in every piece we create. The intricate details woven into our fabrics speak for themselves; these are pieces you don’t just wear but truly feel. Village by Boa’s dedication to creating a welcoming and sustainable environment for its guests perfectly mirrors our own values, making it an ideal partner for our summer shoot.
The Shoot Experience: The actual shoot was a breeze, an unforgettable experience that perfectly captured the essence of our brand. From the moment we arrived, we were warmly welcomed with a bottle of wine, an array of snacks, and a thoughtful, customized letter wishing us success on our shoot. This personal touch set the tone for the day ahead and made us feel instantly at home. The seamless blend of natural beauty and thoughtfully designed spaces provided an inspiring canvas for our creative vision. The hotel’s serene ambiance allowed us to work with a sense of calm and focus, while the attentive team ensured every detail was in place, allowing us to concentrate fully on bringing our ideas to life. As we moved through the day, the synergy between our brand and the location became even more apparent, with each shot effortlessly reflecting the minimalist elegance and quality that Empty Set stands for. The result was a series of images that not only showcased our collection but also told a story of comfort, craftsmanship, and connection—a true reflection of the experience we had at Village by boa
